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The Death of the USP?
Is a USP as big a deal as it was? (Photo credit: Search Engine People Blog) There was a great post on Mark Schaefer’s {Grow} blog the other day and it really set me to thinking. Entitled ‘The One Core...
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Response to Death of the USP?
Dave ‘Giff’ Gifford My long time mentor and great friend Dave ‘Giff’ Gifford emailed me directly following my last post about USP’s and their possible precarious hold on their previous importance in...
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A Real Life Social Media Strategy
Social Media and Your Organization (Photo credit: Neal Schaffer | Windmills Marketing) A lot of what you read about social media is theoretical. It’s all about clever people holding forth as to their...
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Is Content Marketing Advertisings New Rival?
Another in the series of infographics I’ve featured from the brilliant Jeff Bullas blog. He recently ran a great post featuring 5 cool content marketing infographics you shouldnt miss This one is a...
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How Important is Your Company Name and its Position?
Billy Bob and Hilda contemplate renaming their fishing company Name changing is a fairly regular event for businesses, especially when they are in their early iterations. That’s perfectly...
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Oiconf is here!
They say its always darkest before the dawn, and we certainly had a few dark moments along the way, but Oiconf is here! Next Tuesday the 11th of June will once again see the social media and marketing...
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How do I get more sales?
Here’s (an edited version) is one of the frequent questions I get to the blog, and my answer. If you think you might find this ‘service’ useful for yourself or your business, please feel free to...
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They say selling is dead…
William A Clark buying a newspaper, circa 1906 (Photo credit: Wikipedia) People say selling is dead. its always been a bit of a dirty word in the UK. But I’ve always had admiration for those...
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How to Start a Business
I’ve just been fortunate enough to catch up with a good mate who having had his hand somewhat forced, has decided to start-up his own company. He’s been made redundant, and while I don’t have any stats...
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Social Media v. Being Social?
I’m talking about the difference between a company or brand or even a person being ‘social’ and simply using ‘social media’? Is there a difference? I think so. And I think that this is the lastest...
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It’s Too Late!
#104821201 / gettyimages.com I’ve heard a lot of people talk about change lately. I’m talking business and specifically marketing change of course. This isn’t a political blog… I’ve heard a lot of...
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What Politicians Should Learn From Business
© 2013 Simon Jones, Flickr | CC-BY | via Wylio Please don’t worry, unlike a million others today I’m not going to use this blog to talk politics! This is a marketing and business blog, and I’m only...
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Why Your Change Programme Is Failing
I’m making a bit of a habit of working in transformational roles at present. Working with traditional media businesses in my case, and helping to steer them towards a digital mindset. It’s almost...
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